Stuck or Scaling? The Strategy Framework Every Mid-Stage Company Needs
Every growing company hits a point where momentum slows and confusion sets in. This article introduces a simple but powerful framework—Core × Fit × Friction—to help leaders decide when to pivot, when to optimize, and how to regain clarity fast.
The Growth Shortcut Hiding in Plain Sight
Strategic partnerships aren’t just for massive brands—they’re a powerful growth accelerator for companies in any industry. From consultants and restaurants to SaaS firms, the right partner can bring trust, access, and momentum you simply can’t buy.
The Leadership Math Problem You Can’t Ignore
Most companies don’t have a leadership problem—they have a leadership math problem. With 70% of team engagement tied to managers and only 10% of people naturally wired to lead, the best organizations don’t leave leadership to chance—they develop it with clarity, strengths, and strategy.
What Strong Leaders Know About Their Strengths (And Their Team’s)
Strengths-based leadership isn’t just about knowing what you do well—it’s about leveraging those strengths strategically to drive better decisions, collaboration, and performance. When leaders understand both their own strengths and those of their team, they create alignment, efficiency, and long-term success.
Chick-fil-A vs. McDonalds: Strategy Lessons
McDonald’s aims to serve as many customers as quickly as possible, expanding globally with automation and cost efficiency. Chick-fil-A, on the other hand, prioritizes customer experience—keeping stores closed on Sundays, limiting expansion, and focusing on hospitality.
Neither approach is wrong. What matters is clarity of vision and executing against it.
Strategy: A Needed Investment
Many teams struggle to make strategic offsites productive — leaders arrive unprepared, discussions lack structure, and sessions turn into status updates rather than meaningful planning exercises.
Learn about an approach that works — and, the value of strategic planning.
Superbowl Ads & Strategy
If there’s one major takeaway from the Super Bowl 2025 ads, it’s that great marketing is always an extension of great business strategy. The most successful brands weren’t just spending $8 million for laughs—they were using their airtime to solidify their position in the market, communicate a strategic shift, or reinforce their brand identity.
Refining Your Product & Service Portfolio: A Strategic Guide to Sustainable Growth
Refining your product and service portfolio is essential for sustainable growth, helping businesses align offerings with evolving customer needs, market dynamics, and strategic goals. This article outlines a practical framework for evaluating your portfolio, making strategic choices, and adapting to emerging trends like AI, globalization, and platform ecosystems.
Balancing Strategy & Execution
Businesses need to balance long-term strategy versus short-term execution. This can be challenging. Striking an appropriate balance between identifying growth opportunities and tackling day-to-day priorities is a business perogative.
When Bigger Isn’t Better
A mid-sized company came to us after a disappointing experience with a large consulting firm that delivered a generic, costly strategy without actionable results. We stepped in with a tailored, hands-on approach—diagnosing their unique challenges, crafting a custom technology strategy, and guiding implementation. As a boutique firm, we prioritized their success, delivering the clarity and results they needed.
How We Helped a Tech Company Reduce Inefficiencies by 30% in One Year
A mid-sized technology company partnered with StrengthsInsights to overcome undefined strategies and misaligned leadership, leading to a 30% reduction in inefficiencies in just one year.
Here’s how we made it happen—and how you can take similar steps to drive results.
Building High-Impact Strategies for Technology and Software Agencies
This guide is designed for technology and software agencies seeking a clear, actionable approach to navigating industry disruption and achieving sustainable growth. It outlines proven strategies to align teams, refine market focus, optimize offerings, and execute with precision while staying agile in the face of constant change. With industry-specific examples and practical steps, it empowers agencies to create measurable impact and stay ahead in a competitive landscape.
Busy vs. Productive: Why Leaders Must Simplify to Succeed
Too often, senior leaders mistake complexity for effectiveness, falling into the “productivity mirage” that wastes time and stifles results. By focusing on simplicity, clear outcomes, and actionable solutions, leaders can escape the trap and drive meaningful progress.
Future Proofing Your Workforce in 2025
Investing in skill development equips small and mid-sized businesses to address challenges like production quality and market demands while fostering a culture of growth. By identifying skill gaps, offering tailored training, and leveraging advanced tools, companies can ensure employee satisfaction, operational efficiency, and sustained success.
Elevating Customer Experience in 2025
Investing in customer experience is a powerful way for small and mid-sized businesses to build loyalty, differentiate their brand, and drive sustainable growth. By prioritizing transparency, personalization, and responsiveness, businesses can create meaningful connections that lead to long-term success in competitive markets.
Preparing for 2025: Technology Beyond AI
SMBs can thrive by embracing a wide range of transformative technologies beyond AI, including automation, data analytics, CRM systems, and robust cybersecurity. These tools enable businesses to streamline operations, enhance customer relationships, and remain competitive in an increasingly tech-driven marketplace.
Preparing for 2025: Digital Transformation
Digital transformation is a must for small & mid-sized businesses, with AI offering game-changing benefits like increased efficiency, cost savings, and improved decision-making. As AI adoption accelerates across industries, integrating it into your operations is key to thriving in a digital-first future.
Great Leaders Ask Great Questions
Great leaders drive innovation and build trust by asking thoughtful, curiosity-driven questions that challenge assumptions and inspire meaningful dialogue. By framing questions clearly, encouraging open-ended exploration, and listening actively, leaders create environments where the best ideas and solutions emerge.
A CEO Who Embraced His Strengths
When Mike became CEO, he thought he needed to master strategy to lead effectively—only to realize his real strength lay in connecting with people and empowering his team. By embracing a strengths-based approach, Mike transformed his leadership, building a balanced, high-performing team that aligned around a shared vision.
Understanding Motivators at Work
Understanding what motivates employees is essential for effective leadership. This article explores the key drivers of engagement—recognition, purpose, autonomy, and growth—and highlights the importance of leaders knowing their own motivators alongside those of their teams. By recognizing individual motivators, leaders can foster a culture that aligns personal and organizational goals, creating a workplace where employees feel valued, driven, and committed to their roles. Through tailored approaches in recognition, purpose-driven work, and opportunities for development, leaders can build an environment that fuels both personal fulfillment and business success.