Building a Strategy That Doesn’t Fall Apart When Things Get Hard
Vision is vital—but it won’t scale on its own. This article breaks down how purpose-driven companies can turn big ideas into clear, grounded strategy through focus on strategy, operations, and people.
Why I Left Deloitte
One year ago, I left Deloitte to start StrengthsInsights. Here’s what I’ve learned, what we’ve accomplished—and how it can support your growth.
Stuck or Scaling? The Strategy Framework Every Mid-Stage Company Needs
Every growing company hits a point where momentum slows and confusion sets in. This article introduces a simple but powerful framework—Core × Fit × Friction—to help leaders decide when to pivot, when to optimize, and how to regain clarity fast.
The Growth Shortcut Hiding in Plain Sight
Strategic partnerships aren’t just for massive brands—they’re a powerful growth accelerator for companies in any industry. From consultants and restaurants to SaaS firms, the right partner can bring trust, access, and momentum you simply can’t buy.
The Leadership Math Problem You Can’t Ignore
Most companies don’t have a leadership problem—they have a leadership math problem. With 70% of team engagement tied to managers and only 10% of people naturally wired to lead, the best organizations don’t leave leadership to chance—they develop it with clarity, strengths, and strategy.
What Strong Leaders Know About Their Strengths (And Their Team’s)
Strengths-based leadership isn’t just about knowing what you do well—it’s about leveraging those strengths strategically to drive better decisions, collaboration, and performance. When leaders understand both their own strengths and those of their team, they create alignment, efficiency, and long-term success.
Strategy: A Needed Investment
Many teams struggle to make strategic offsites productive — leaders arrive unprepared, discussions lack structure, and sessions turn into status updates rather than meaningful planning exercises.
Learn about an approach that works — and, the value of strategic planning.
Superbowl Ads & Strategy
If there’s one major takeaway from the Super Bowl 2025 ads, it’s that great marketing is always an extension of great business strategy. The most successful brands weren’t just spending $8 million for laughs—they were using their airtime to solidify their position in the market, communicate a strategic shift, or reinforce their brand identity.
Refining Your Product & Service Portfolio: A Strategic Guide to Sustainable Growth
Refining your product and service portfolio is essential for sustainable growth, helping businesses align offerings with evolving customer needs, market dynamics, and strategic goals. This article outlines a practical framework for evaluating your portfolio, making strategic choices, and adapting to emerging trends like AI, globalization, and platform ecosystems.
Balancing Strategy & Execution
Businesses need to balance long-term strategy versus short-term execution. This can be challenging. Striking an appropriate balance between identifying growth opportunities and tackling day-to-day priorities is a business perogative.
How We Helped a Tech Company Reduce Inefficiencies by 30% in One Year
A mid-sized technology company partnered with StrengthsInsights to overcome undefined strategies and misaligned leadership, leading to a 30% reduction in inefficiencies in just one year.
Here’s how we made it happen—and how you can take similar steps to drive results.
Building High-Impact Strategies for Technology and Software Agencies
This guide is designed for technology and software agencies seeking a clear, actionable approach to navigating industry disruption and achieving sustainable growth. It outlines proven strategies to align teams, refine market focus, optimize offerings, and execute with precision while staying agile in the face of constant change. With industry-specific examples and practical steps, it empowers agencies to create measurable impact and stay ahead in a competitive landscape.
Busy vs. Productive: Why Leaders Must Simplify to Succeed
Too often, senior leaders mistake complexity for effectiveness, falling into the “productivity mirage” that wastes time and stifles results. By focusing on simplicity, clear outcomes, and actionable solutions, leaders can escape the trap and drive meaningful progress.
Future Proofing Your Workforce in 2025
Investing in skill development equips small and mid-sized businesses to address challenges like production quality and market demands while fostering a culture of growth. By identifying skill gaps, offering tailored training, and leveraging advanced tools, companies can ensure employee satisfaction, operational efficiency, and sustained success.
Elevating Customer Experience in 2025
Investing in customer experience is a powerful way for small and mid-sized businesses to build loyalty, differentiate their brand, and drive sustainable growth. By prioritizing transparency, personalization, and responsiveness, businesses can create meaningful connections that lead to long-term success in competitive markets.
Preparing for 2025: Technology Beyond AI
SMBs can thrive by embracing a wide range of transformative technologies beyond AI, including automation, data analytics, CRM systems, and robust cybersecurity. These tools enable businesses to streamline operations, enhance customer relationships, and remain competitive in an increasingly tech-driven marketplace.
Preparing for 2025: Digital Transformation
Digital transformation is a must for small & mid-sized businesses, with AI offering game-changing benefits like increased efficiency, cost savings, and improved decision-making. As AI adoption accelerates across industries, integrating it into your operations is key to thriving in a digital-first future.
A CEO Who Embraced His Strengths
When Mike became CEO, he thought he needed to master strategy to lead effectively—only to realize his real strength lay in connecting with people and empowering his team. By embracing a strengths-based approach, Mike transformed his leadership, building a balanced, high-performing team that aligned around a shared vision.
How to Align Your Company’s Vision with Winning Market Strategies
A company’s strategy must be closely aligned with its core purpose to drive meaningful results and stay competitive. This blog explains the importance of linking your company’s vision to a clear strategy. By aligning purpose with market needs, businesses can create actionable plans that lead to sustainable growth.
Mastering Strategic Frameworks: Your Blueprint for Business Success
Strategic frameworks are useful for analyzing, planning, and executing successful strategies. This guide outlines ten key frameworks—like SWOT, Porter's Five Forces, and Blue Ocean Strategy—and explains how each can be applied to enhance business performance. By integrating multiple frameworks, leaders can gain a comprehensive understanding of their strategic environment, enabling informed decision-making and sustained growth.